Keywords in SEO play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that people type into search engines when they are trying to find a certain service, product or information. SEO heavily depends on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that your website is providing. Cleverly using these keywords will help lure the right audience and improve the likelihood of sales.

Having established the definition of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords demands a balance. You will want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more what is an SEO keyword likely to be relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that align with your target audience. This implies understanding their lingo, their searching habits and their wants.

In summary, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a essential tool in achieving success in the aggressive world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.